As part of a national campaign by
the Bundesamts für Kultur (BAK), we
were honored to help shape and digitally
bring to life the repositioning of the
European Heritage Days in Switzerland
after winning the pitch.
Every year on the second weekend
of September, monuments across
Switzerland open their doors for guided
tours, excavation visits, and various
events. To make these offerings more
widely known and accessible—especially
for younger and digitally savvy audiences
—a new web portal was developed,
offering inspiring content and digital
experiences around cultural heritage all
year round.
The visual design of the website
follows a clean and minimal aesthetic
that places equal emphasis on
functionality. A particular focus lies
on color coding, with yellow used
consistently to highlight data, themes,
and calls to action. Each year, one of
four branding colors is selected to
feature in the logo and the website’s
footer, creating a unified visual identity
while adding versatility to the overall design.
The modern portal combines emotional
storytelling, interactive maps, a simple
booking system, and personalized user
accounts into a user-centered
experience. A clear visual language,
accessible design, and smart features
such as favorites lists and filters ensure
intuitive use and strong brand recognition.
Promotional materials are produced
decentrally using standardized digital
tools—supported by a national umbrella
brand with a clear communication
strategy. In this way, cultural heritage
becomes accessible not only during
the Heritage Days but throughout the
entire year in a new, vibrant, and
engaging manner.
Large type sizes give the site a bold
and up-to-date character. They help
emphasize key content and headlines,
enabling the precise and clear
communication of messages. This not
only enhances readability but also
supports the efficient processing of
information by users. Accessibility is
another major focus. This includes the
use of high-contrast, readable colors, a
consistent color scheme, and clear call
to action, to ensure that important
information stands out.
The website’s simple and intuitive
layout makes navigation easy for visitors
of all ages and technical backgrounds.
Clearly structured pages and a user-
friendly interface ensure accessible
usability.
As part of a national campaign
by the Bundesamts für Kultur
(BAK), we were honored to
help shape and digitally bring to life the repositioning of the
European Heritage Days in Switzerland after winning the
pitch.
Every year on the second weekend of September,
monuments across
Switzerland open their doors for
guided tours, excavation visits,
and various events. To make
these offerings more widely
known and accessible—
especially for younger and digitally savvy audiences
—a new web portal was developed, offering inspiring
content and digital
experiences around cultural
heritage all year round.
The modern portal combines
emotional storytelling,
interactive maps, a simple
booking system, and personalized user accounts
into a user-centered experience. A clear visual
language, accessible design,
and smart features such as
favorites lists and filters ensure
intuitive use and strong brand recognition.
Promotional materials are
produced decentrally using
standardized digital tools
—supported by a national
umbrella brand with a clear
communication strategy. In this way, cultural heritage becomes accessible not only during
the Heritage Days but throughout the entire year in a
new, vibrant, and engaging
manner.
The visual design of the website
follows a clean and minimal
aesthetic that places equal
emphasis on functionality. A particular focus lies on color
coding, with yellow used
consistently to highlight data,
themes, and call to actions. Each year, one of four branding
colors is selected to feature
in the logo and the website’s
footer, creating a unified visual
identity while adding versatility
to the overall design.
The website’s simple and
intuitive layout makes navigation easy for visitors of all
ages and technical backgrounds. Clearly structured
pages and a user-friendly
interface ensure accessible
usability.
Large type sizes give the site a
bold and up-to-date character.
They help emphasize key
content and headlines,
enabling the precise and clear
communication of messages.
This not only enhances
readability but also supports
the efficient processing of
information by users. Accessibility is another major
focus. This includes the use
of high-contrast, readable colors,
a consistent color scheme, and clear calls
to action, to ensure that important
information stands out.
A university website that truly
speaks to its audience
For Hochschule Worms, we developed a website that is consistently tailored to the needs of its primary target audience – young adults between the ages of 18 and 25. The previous website appeared dark and visually cluttered due to its color scheme. Our goal was to create a minimalist and modern design that provides clarity, supports orientation, and emphasizes what truly matters.
A central element of the relaunch was the use of authentic images and videos. They are intended to showcase the campus, research, and student life—not in a staged way, but calmly, naturally, and subtly. The aim is for the faculty to appear approachable through these visuals, avoiding a traditional sense of hierarchy.
The new design emphasizes generous white space, black typography, and a clear structure. The typeface used is Helvetica Neue – clean, timeless, and highly legible. Playful colors have been deliberately avoided; instead, visual interest is created by selectively highlighting key terms with accent colors specific to each subject area.
The logo was also reimagined. To align with the new, restrained look, it appears either in black or – depending on the background – in white. This allows it to blend harmoniously into the minimal overall design, moving away from the university's previous, more traditional color scheme.
From a technical and structural standpoint, the relaunch was implemented in an agile manner – content by content, module by module. Content areas were reorganized more clearly, and user navigation was significantly improved. The result is a website that not only convinces visually but also meets the high functional standards of modern university communication.
For Hochschule Worms, we developed a website that is consistently tailored to the needs of its primary target audience – young adults between the ages of 18 and 25. The previous website appeared dark and visually cluttered due to its color scheme. Our goal was to create a minimalist and modern design that provides clarity, supports orientation, and emphasizes
what truly matters.
A central element of the relaunch was the use of authentic images and videos. They are intended to showcase the campus, research, and student life—not in a staged way, but calmly, naturally, and subtly. The aim is for the faculty to appear approachable through these visuals, avoiding a traditional sense of hierarchy.
The new design emphasizes generous white space, black typography, and a clear structure. The typeface used is Helvetica Neue – clean, timeless, and highly legible. Playful colors have been deliberately avoided; instead, visual interest is created by selectively highlighting key terms with accent colors specific to each subject area.
The logo was also reimagined. To align with the new, restrained look, it appears either in black or – depending on the background – in white. This allows it to blend harmoniously into the minimal overall design, moving away from the university's previous, more traditional color scheme.
From a technical and structural standpoint, the relaunch was implemented in an agile manner – content by content, module by module. Content areas were reorganized more clearly, and user navigation was significantly improved. The result is a website that not only convinces visually but also meets the high functional standards of modern university communication.
