Caynova, a Swiss company and
spin-off of the renowned Lantal
Textiles AG, has been known since
2020 for its innovative solutions in
aircraft seating technology.
To make this spirit of innovation
tangible in the digital space, the
brand underwent a fundamental
repositioning.
The goal was to translate the
company’s technological strengths
into a modern, emotionally engaging,
and user-friendly digital experience.
At the heart of the project was the
development of a new visual identity
that conveys both elegance and
technological expertise.
This included a fresh visual language,
a clear photo and video aesthetic,
and a modern website designed to
communicate the modular structure
of the aircraft seating systems in a
compelling and comprehensible way.
Large-scale visuals, carefully placed
animations, and a thoughtful UX
design create a digital environment
that is both informative and inspiring.
The new website represents progress
and quality—values that are consistently
reflected in the design, tone of voice,
and visual storytelling.
In this way, Caynova is positioned as
an innovative yet reliable partner for
airlines and seat manufacturers.In
addition to technical details, emotion
and experience play a central role—
supported by elegant imagery, emotional
videos, and a finely tuned color palette.
Shades of blue and beige establish
a calm, trustworthy atmosphere, while
reflections and unusual perspectives
add visual depth.
The brand’s typography has also been
further developed: the serif typeface
Brigade lends Caynova a high-end,
classic character, while the modern
Runda ensures excellent readability.
This combination strengthens the
brand presence without compromising
on professionalism.
Special attention was given to content
production: on-site footage authentically
showcases everyday life at Caynova,
conveying the company’s values—from
workplace precision to collaborative
development in meeting rooms. The
integration of microanimations and
interactive elements such as accordions,
sliders, and targeted calls to action
makes the new website not only visually
appealing but also functionally strong.
Caynova, a Swiss company and spin-off of the renowned
Lantal Textiles AG, has been known since 2020 for its innovative solutions in aircraft seating technology.
To make this spirit of innovation tangible in the digital space, the
brand underwent a fundamental repositioning.
The goal was to translate the company’s technological
strengths into a modern,
emotionally engaging, and
user-friendly digital experience.
At the heart of the project was the development of a new visual identity that conveys both elegance and technological expertise.
This included a fresh visual language, a clear photo and video aesthetic, and a modern website designed to
communicate the modular structure of the aircraft seating systems in compelling and comprehensible way.
Large-scale visuals, carefully placed animations, and a thoughtful UX design create a digital environment that is both informative and inspiring.
The new website represents
progress and quality values
that are consistently reflected in the design, tone of voice, and visual storytelling.
In this way, Caynova is positioned as an innovative yet reliable partner for airlines and seat manufacturers. In addition
to technical details, emotion and experience play a central role—supported by elegant
imagery, emotional videos, and a finely tuned color palette.
Shades of blue and beige establish a calm, trustworthy atmosphere, while reflections and unusual perspectives
add visual depth.
The brand’s typography has also been further developed: the serif typeface Brigade lends Caynova a high-end, classic
character, while the modern Runda ensures excellent readability. This combination strengthens the brand presence without compromising on
professionalism.
Special attention was given to content production: on-site
footage authentically
showcases everyday life at Caynova, conveying the
company’s values—from workplace precision to collaborative development in
meeting rooms. The integration of microanimations and interactive elements such as
accordions, sliders, and targeted calls to action makes the new website not only visually appealing but also functionally strong.
A university website that truly
speaks to its audience
For Hochschule Worms, we developed a website that is consistently tailored to the needs of its primary target audience – young adults between the ages of 18 and 25. The previous website appeared dark and visually cluttered due to its color scheme. Our goal was to create a minimalist and modern design that provides clarity, supports orientation, and emphasizes what truly matters.
A central element of the relaunch was the use of authentic images and videos. They are intended to showcase the campus, research, and student life—not in a staged way, but calmly, naturally, and subtly. The aim is for the faculty to appear approachable through these visuals, avoiding a traditional sense of hierarchy.
The new design emphasizes generous white space, black typography, and a clear structure. The typeface used is Helvetica Neue – clean, timeless, and highly legible. Playful colors have been deliberately avoided; instead, visual interest is created by selectively highlighting key terms with accent colors specific to each subject area.
The logo was also reimagined. To align with the new, restrained look, it appears either in black or – depending on the background – in white. This allows it to blend harmoniously into the minimal overall design, moving away from the university's previous, more traditional color scheme.
From a technical and structural standpoint, the relaunch was implemented in an agile manner – content by content, module by module. Content areas were reorganized more clearly, and user navigation was significantly improved. The result is a website that not only convinces visually but also meets the high functional standards of modern university communication.
For Hochschule Worms, we developed a website that is consistently tailored to the needs of its primary target audience – young adults between the ages of 18 and 25. The previous website appeared dark and visually cluttered due to its color scheme. Our goal was to create a minimalist and modern design that provides clarity, supports orientation, and emphasizes
what truly matters.
A central element of the relaunch was the use of authentic images and videos. They are intended to showcase the campus, research, and student life—not in a staged way, but calmly, naturally, and subtly. The aim is for the faculty to appear approachable through these visuals, avoiding a traditional sense of hierarchy.
The new design emphasizes generous white space, black typography, and a clear structure. The typeface used is Helvetica Neue – clean, timeless, and highly legible. Playful colors have been deliberately avoided; instead, visual interest is created by selectively highlighting key terms with accent colors specific to each subject area.
The logo was also reimagined. To align with the new, restrained look, it appears either in black or – depending on the background – in white. This allows it to blend harmoniously into the minimal overall design, moving away from the university's previous, more traditional color scheme.
From a technical and structural standpoint, the relaunch was implemented in an agile manner – content by content, module by module. Content areas were reorganized more clearly, and user navigation was significantly improved. The result is a website that not only convinces visually but also meets the high functional standards of modern university communication.
